ZestADZ Analytics – Preview
ZestADZ Analytics is an upcoming mobile analytics solution by ZestADZ targeted at both publishers and advertisers. ZestADZ Analytics enabling them to extract deep insights enabling them to take better business decisions.
As we put forth in one of our recent blogs, there are many instances where advertisers and publishers request for more data such as how many unique visitors saw the campaign, what kind of devices are accessing them and so forth. Based on these market requirements we have built an extensive mobile analytics solution that complements our ad network – ZestADZ. ZestADZ Analytics comes at no additional charge to both advertisers and publishers.
A Preview of information and features that ZestADZ Analytics provides -
For Advertisers
ZestADZ Analytics gives information such as
- Visitor tracking
- Popular Handsets
- Popular Handset Supported Properties
- Detailed Ad-wise Performance
- Geo statistics
- Carrier-wise break down of traffic
Using ZestADZ Analytics, advertisers will be able to make better decisions on their campaigns such as
- Tune landing pages to suit incoming traffic
- Optimize campaign and creatives to the amount of incoming visitors
- Optimize campaigns based on handsets / manufacturers and features that are popular
- Understand what carriers are delivering better quality traffic
Advertisers cannot yet measure download tracking or ROI but these are key features we will be adding in near future.
For Publishers
ZestADZ Analytics gives information such as
- Visitor tracking
- Traffic delivered
- Popular Handset Manufacturers
- Popular Handset Supported Properties
- Geo statistics
- Region wise breakdown of traffic
- Carrier break down of traffic
Using Analytics, publishers will be able to
- Track web / mobile apps in a single interface
- Get important statistics in a single console
- Optimize / select ads based on available handset / carrier / location data and reject non performing or non relevant ads
Presentations
Online presentations and screenshots are available at the advertiser link and publisher link respectively.
So how can you start using analytics?
ZestADZ Analytics is currently in private beta and if you would like to try it, please get in touch with us by writing an email to analytics [at] zestadz.com or by requesting an invite at http://analytics.zestadz.com
Existing advertisers and publishers – You will get an invite soon to start using mobile analytics.
Thank you and please send us your feedback.
ZestADZ Engineering Team
Android Mobile Advertising – ZestADZ Android SDK – Beta Program Launched
ZestADZ is proud to announce the launch of ZestADZ Android SDK Beta Program. Here are a few key reasons why you should publish your android apps with ZestADZ
- You’re joining a large network of mobile app publishers - ZestADZ already has a large network of mobile app publishes who publish mobile ads on J2ME / Symbian / iPhone.
- Mobile Analytics included to track your traffic on your android app - ZestADZ comes with a superb analytics solution that will be an important part of your publishing cycle.
- We will help you integrate with multiple networks - At ZestADZ – we realize that many times publishers do not want to be tied down to a single mobile ad network. That is the precise reason why we will help you integrate with other networks to fill your unfilled inventory.
- You’re in Control - At ZestADZ you’re in control with powerful mobile advertising tools – Ad approval screens, XML reports, Powerful reporting and analytics – all of this puts absolute control in your hands to control mobile advertising.
- House ads coming soon – We’re launching house ads that will help you cross promote android ads. Keep visiting our blog for more updates at http://zestadz.wordpress.com.
Please write to asha [at] zestadz.com be a part of this program and start publishing Android ads. We will revert back with the SDK and instructions to integrate it with your android app.
The Android SDK will be available for all publishers by third week of November, 2009.
Mobile Advertising Metrics – What’s really relevant!
There is a wide debate in the mobile advertising ecosystem as to what are the metrics that are really important to advertiser and publishers.
Many networks try to provide an information overload of metrics and data which may not be really important to any advertiser or individual campaign and examples of these are
- iPhone traffic has increased 10% compared to last month.
- 5 b impressions were delivered last month (how does this impact my campaign results?).
In our discussions with marketers and advertisers, we realized that many advertisers want more data. Many complained that on most ad networks, they are not able to get simple metrics that is required. These metrics which are important includes
- Unique visitors: How many unique visitors have viewed the ad?
- What are the peak hours of my campaign?
- Which ads are better performing and why?
- What kind of phones are more popular in my campaign?
- What is the break down of traffic from a Carrier perspective [this is really important for mobile subscription services]
For the publishers, the metrics that they commonly look for is
- How much of traffic was unfilled and what are the reasons why it was unfilled [Show me the devices which are not getting ads, the carriers which have no ads]
- What is the break down of traffic by Carrier?
- How many unique visitors?
- CTR, eCPM and revenue earned
- What is the Hourly breakdown of traffic
Now here’s the problem. Most mobile ad networks do not disclose these metrics. As far as the independent analytics solutions that are available are not directly linked to the mobile ad ecosystem completely and can’t completely track all the necessary metrics.
We know that this is a debatable point but we’re going to put some more thoughts in some of our newer blog posts and closing this issue for now.
Introducing ZestADZ Mobile Analytics
At ZestADZ, we have been trying to share these metrics with both advertisers and publishers through an analytics solution for several months now. ZestADZ Mobile Analytics as we call it, is not an independent analytics solution but an extension of our mobile advertising ecosystem providing some important metrics to both advertisers and publishers. We believe that this solution will be a game changer and provide a much needed insight into mobile traffic and campaigns.
Keep visiting the blog and our website www.zestadz.com and you will see more information shortly.
Site install code updates with better user tracking
We have made further upgrades to our site install code and this time there has been key functionality added to enhance user tracking. Though this functionality in the API is still in its early days and there are other ways in which we track users, this upgrade will essentially help deliver better ROI for publishers as advertisers are willing to pay for better metrics and results.
This is an important enhancement but ZestADZ is completely backward compatible with the previous code. So you can choose to upgrade or choose to remain with your existing site install code.
We would however would strongly recommend you going in for an upgrade of the site install code.
If there are any questions, write to us at support [at] zestadz.com
Several user experience upgrades have gone live
We have been doing a number of user experience upgrades which we believe will will enhance your mobile advertising experience. A number of them have gone live.
#1 Dashboard
The post login home page has been replaced by a simple dashboard that provides a review of the current campaigns or ad clients. You can directly click on them to go to the reports section
#2 Publisher payments summaries
The top right publisher payments notification was confusing to a few of our publishers who thought their previous amounts vanished at the end of each month. That has been updated with the publisher payments – current and pending payments visible on the top right corner of the screen
#3 Ajax driven search in forms
Simple feature that helps users search in large data sets. This will be extremely useful for advertisers who are managing large number of campaigns.
#4 More usable forms
Most forms have been updated to make them simple and more usable
#5 Improved Approve Ads Screen
This screen has been updated to deliver the list of ads and allow for easy approval or rejection of ads.
Mobile Advertising can help Obama’s Health Care Reform and AARP’s Campaign
Recently AARP launched a campaign countering negative public opinion in the states about the health care reform as proposed by President Obama. “To be clear: AARP has not endorsed any comprehensive health care reform bill — but we are fighting for a solution that improves health care for our members,” the group’s CEO, Barry Rand, and president, Jennie Chin Hansen, wrote to members on Tuesday.
Subsequently, a few days later President Obama also revealed his clear message with a $900 billion plan to fix health care.
We think that a mobile advertising component to the AARP’s campaign would be a great medium for AARP and the government to clarify its position to the general public. Though it may not be a tool that can bring drastic change, it can through its reach and ubiquity, educate the general public about the misconceptions about the government’s stand on health care reform.
Here are our suggested set of simple steps for a mobile advertising campaign that can help the tide turn in the government’s favour
a) Launch a simple mobile site with FAQs on the health care bill.
b) Promote the mobile site focusing on unique visitor clicks with maximum coverage
c) Send out SMS Alerts to general public about specific myths to users on regular intervals
d) Enable social media / SMS based sharing of links
e) Enable SMS Alerts campaigns to those registered users
h) Launch a search enabled iPhone App with FAQs. Promote it the same way the Mobile site was promoted.
Launch your mobile campaigns with Device Specific Targeting
We have upgraded our campaign screens to enable levels of targeting. Advertisers can now launch mobile campaigns by additionally targeting
- Specific Device Targeting – Choose a single or multiple devices by device names from one or many manufacturers.
- Device Property and Device OS Level Targeting
With these enhancements it is now possible to reach a specific set of users you can now execute the following use cases in your mobile advertising campaigns
- Target users of a specific OS such as Symbian.
- Target specific Java platforms
- Launch a campaign that focuses on specific handsets in Nokia [Say E71] and Video capabilities
- Mix all the above scenarios together with Carrier / Country based targeting
If you have any further questions – please contact us at support [at] zestadz.com
Engineering Team
Top 10 Tips for Mobile Applications Developers
Just saw a great article for mobile app developers and this is a definitive must read for them.
Follow the link to the article – http://www.netimperative.com/news/2009/september/top-10-tips-mobile-applications
Dapper and ClickZ CPA (Cost Per Acquisition) Calculator
Dapper and ClickZ have put in a simple CPA (Cost Per Acquisition) Calculator tool which we believe should be an important part of a mobile marketer’s everyday life.
The tool is available here.
We would encourage every marketer to review their CPA for every network they choose, go beyond the hype and actually measure the performance and then choose the right ad network that gives them the best bang for their buck.
If you would like to know our average CPC rates and see how much does it cost to acquire a user on ZestADZ – write to us at sales [at] zestadz.com and we will revert back to you.
ZestADZ Team
Updated Site Install Code with Multiple Ads in a Single Request + Multiple XML Ads
This was on a publisher wish list for quite some time – the ability to get multiple ads from ZestADZ in a single request to speed up their page loading times. This feature has now gone live.
To get multiple ads, go to site install code and select multiple ads. Copy the code and follow the comments to paste different ads in different parts of your mobile site.
Getting Multiple Ads as XML
You can directly use the ad request URL of ZestADZ and get ad responses as XML. This is useful for integrating with mobile apps or in some cases mobile sites. We previewed this feature earlier in the blog for a single XML Ad.
Now you can make a similar request and get more than 1 ads i.e. up to 5 ads in a single request as XML. Here is the sample Request URL
http://a.zestadz.com/multiple_ad?ua=NokiaN70/%205.0741.4.0.1%20Series60/2.8%20Profile/MIDP-2.0%20Configuration/CLDC-.1&ip=122.165.32.211&cid=14131C047A50414347574B574153415E8C&recs=5
Parameters
- recs – this could be a maxiumum of 5
- response_type – could be text or xml
- cid – your mobile site or app client id
- url – URL Encoded url from where the request has been made
- ua – URL Encoded User Agent string of the phone from where the request has been made
- ip – the client ip from where the request has been made
Sample Response
Please note:
The URL in response – must not be URL Encoded again.
We hope that this feature will be useful for you. If there are any questions or comments or issues relating to implementation, please contact us at support [at] zestadz.com
ZestADZ Engineering Team
