Apple iPad And Mobile advertising
Apple yesterday announced its highly anticipated tablet PC – the iPad. It was well received and there is now a huge interest in the tablet computing device.
So what impact will iPad have to the mobile advertising industry?. Will it be a positive or a negative impact. We will try to review the impact of the iPad launch to mobile advertising.
Support for iPhone Apps and this means the mobile ad networks have a head start
Apple has enabled all iPhone apps on the iPad. What this means is that several of the mobile advertising (via iPhone SDK ) supported apps that we and the other players in the Industry will continue to be served on the iPad.
This means that the mobile ad networks such as ours (http://zestadz.com) have a head start and will continue to grow as existing iPhone developers know these mobile advertising SDKs and when they branch out to develop exclusive iPad apps, they will continue to use the same SDKs as mobile ad networks have always in general offered better publishing ROI when compared to Online ad networks.
Applications driven business model
The applications driven business model is already an extremely successful model for Apple.
It has been able to demonstrate that apps can be sold independent of Carriers and built a massive ecosystem around it. It is likely to continue to grow and consolidate this ecosystem in the PC world with the iPad.
Mobile advertising has played an important role in the applications ecosystem as many free mobile apps have been able to monetize themselves through mobile advertising. This trend is likely to continue with the iPad.
Lucrative market of the iPad driven by Gaming, eBooks, Music and Apps will grab the attention of Online Ad networks
There are many useful applications of iPad. And unlike generations of smart phones or other tablet devices which pretended they could do things such as edit Office documents, the iPad actually does all of them and that too very well.
That is enough to grab the attention of online ad networks who definitely do not miss the opportunity out.
Mobile Ad Networks will extend their services to iPad
For mobile ad networks like ZestADZ it is apparent that they will extend their services into the iPad space as it will be an extension to what they are already doing with iPhone and Android. Especially because a similar model for iPhone has worked very well.
It is also because the iPad (atleast some versions) comes along with 3G connectivity making it the ubiquitous device the iPhone has become.
Blurring of the lines between Online and Mobile Ad Networks
Will the online ad networks adopt an Apple centric strategy for advertising like many mobile networks have already done (think – iPhone campaigns, iPhone SDK, Click-to-App store)? Or will they simply let this game be dominated by mobile ad networks?.
Well whatever happens, we can tell you that iPad launch is definitely going to do one thing. It is going to blur the lines between online ad networks and mobile ad networks and there is going to be increased competition for customer attention.
75% revenue share for Android / iPhone Publishers
This month, we’re launching an offer that publishers cannot refuse. Android / iPhone Publishers will get 75% revenue share payout until 31 Aug 2010.
Since the launch of both Android and iPhone SDK, we have seen interest by publishers in both SDKs. Through this offer, we would like to invite global Android / iPhone developers on our ad network and try our mobile publishing solutions as a way to monetize their apps / games.
So why would you choose ZestADZ?
- Global Sales Force
- Best in Class Analytics
- High Fill Rates
- Better User Experience for your App with Cached Ads.
So how to get started? Register at http://zestadz.com, download SDK and integrate with your app.
If you have any questions or comments, please contact us at support [at] zestadz.com
Creating iPhone Targeted Campaigns
With the launch of ZestADZ iPhone SDK, we now support the ability to create iPhone / Android targeted campaigns.
This blog entry will take you guide the steps required to create an iPhone targeted campaign. These campaigns will be targeted on iPhone mobile web or iPhone app inventory.
An iPhone specific campaign can help you reach iPhone specific campaign goals such as
- Leading the user to the App store for downloads
- Opening iTunes for download
- Opening Maps to pin point specific location
- Click to call and so on
To create campaigns for iPhone Targeting,
- log on to your ZestADZ account,
- Select the tab “Campaigns” and then select the link “Start a campaign” as shown below.
- Click on the link “iPhone” to create campaigns for iPhone targeting.
On the “Ad Info” page, select your Click to Action techniques like Web, App store, Call, Video, Audio, iTunes or Maps as shown below:
Complete the rest of the targeting steps to complete the creation of an iPhone Campaign. You can add additional ads for each campaign, each with its own call to action for iPhone.
We hope that this innovation will empower our advertisers towards creating more powerful ad campaigns.
Please contact us at support [at] zestadz.com for more information or if you have questions regarding iPhone SDK / Campaigns
Thank you
ZestADZ Engineering Team
ZestADZ Launches iPhone SDK
ZestADZ launches the iPhone SDK (beta) to monetize iPhone mobile Applications and games. ZestADZ’s iPhone ads offer multiple highly interactive rich media formats for the iPhone.
There are three ways to integrate iPhone SDK with iPhone applications.
- Interface builder
- API (Programmatic)
- Table view
All three formats support all versions of the iPhone OS. Unique features of the Android SDK include the ability to cache and display up to 5 ads at a time. Ads are automatically flipped after being displayed for a while.
The iPhone SDK comes along with rich mobile analytics and much more.
Visit the IPhone SDK page on ZestADZ to download and integrate the iPhone SDK with your app.
ZestADZ Announces House Campaigns
ZestADZ announces the launch of house campaigns – a feature through which publishers can fill their unused inventory through their own campaigns.
How does it work?
Publishers can create their house campaigns by clicking on campaigns and “Start a campaign”. Simply select “This is a house campaign” checkbox while creating a campaign.
When are the ads delivered to my traffic?
You will as usual need to approve these campaigns if you have “manual approval” settings in place. After approval, the most targeted ad [external or house] will run on your inventory.
Can I block all external campaigns and run only house campaigns?
Our policies prohibit you from blocking all external ads. That means in order for you to be able to continue to use ZestADZ and house campaigns, you will need to approve both external and internal [house] campaigns and ads.
What are the limitations on house campaigns?
Current limitations are set at 10 million ad impressions per month per publisher / organization. These restrictions are subject to revision in near future.
What is the cost of using the house campaigns feature?
House campaigns is a FREE feature. You can create and run house campaigns without any additional charges within the limitation of 10 million impressions per month.
Where can I get more information or send feedback?
Please visit our website http://zestadz.com OR write to support at support [at] zestadz.com OR call us +1 (646)-546-5526
We hope that you like this feature. Please do send us your feedback.
Engineering team
ZestADZ.com
ZestADZ announces the launch of Android SDK
Los Angeles, Chennai – Monday, 16th November 2009 – ZestADZ (www.ZestADZ.com) a leading global mobile advertising network announces the launch of Android SDK (Software Developer Kit) Beta Program.
Unique features of the ZestADZ Android SDK include:
- Ability to request up to 5 ads at one time
- Extremely small memory footprint
Android SDK from ZestADZ is targeted at global mobile publishers who are building applications for the Google Android platform. The Android SDK currently supports Android 1.5 and very soon, the company will be releasing an Android 1.6 / 2.0 SDK.
ZestADZ will also be providing access to a full featured analytics solution (also in beta) to its Android App developers to help them analyze statistics.
“Android SDK represents an important step in the growth of the company. Innovation is going to be an important part of our strategy to stay ahead of the competition” says Asif Ali, President and CTO of the company.
The platform which is in Beta release is available immediately at www.zestadz.com/publishers/android with more information also available at the company’s blog http://zestadz.wordpress.com
About ZestADZ:
ZestADZ (www.zestadz.com) is a leading global mobile advertising network that allows advertisers to reach out to billions of mobile impressions globally and benefit from cost-effective consumer reach, and thus gain high returns on their global campaigns.
ZestADZ helps publishers to monetize their mobile traffic, provide higher fill rates and maximize revenue potential.
PR Contact
Shereen Begum
+1 310 516 8552
Tracking Mobile Advertising Performance – Site / Ad Performance Tracking for Advertisers is Now Available
ZestADZ Now supports Site and Ad ID Performance Tracking for advertisers. This is possible by passing each of the actual Site ID and Ad ID for each click while redirecting to the advertiser provided URL. This feature is useful for advertisers who want to track traffic from specific publisher sites or apps. Advertisers can also use this mechanism to track their own ad-wise / site-wise performance and request for blocking specific Sites / Apps or Mobile
How it works:
Advertisers can submit a landing page URL for each creative, for example
The Ad - Download unlimited games for $9.99 a month
Can have the URL – http://mycontentsite.com/specialoffer999
To enable tracking of the Ad / Site performance, ZestADZ will automatically append the following variables
cid - This is an unsigned integer which identifies a Site or App on ZestADZ.
adid - This is an unsigned integer which uniquely identifies an Ad on ZestADZ
Therefore the redirected URL will actually look like
http://mycontentsite.com/specialoffer999?cid=553241&adid=4323
The advertiser can extract the cid and adid variable and store and analyze how many clicks have come in from specific publishers or ads.
In the near future, ZestADZ will also be able to send in additional parameters such as the mobile handset and other important parameters.
So what can an advertiser do if a particular Site or Ad is not delivering the desired performance?
You can log on to your account and block your non performing ads.
To block non performing publisher sites or apps, email your account manager and mention the cid (Site or App ID) and we will block it for you in less than 24 hours.
Please send your feedback about this feature to support@zestadz.com
regards
ZestADZ Engineering Team
ZestADZ Analytics – Preview
ZestADZ Analytics is an upcoming mobile analytics solution by ZestADZ targeted at both publishers and advertisers. ZestADZ Analytics enabling them to extract deep insights enabling them to take better business decisions.
As we put forth in one of our recent blogs, there are many instances where advertisers and publishers request for more data such as how many unique visitors saw the campaign, what kind of devices are accessing them and so forth. Based on these market requirements we have built an extensive mobile analytics solution that complements our ad network – ZestADZ. ZestADZ Analytics comes at no additional charge to both advertisers and publishers.
A Preview of information and features that ZestADZ Analytics provides -
For Advertisers
ZestADZ Analytics gives information such as
- Visitor tracking
- Popular Handsets
- Popular Handset Supported Properties
- Detailed Ad-wise Performance
- Geo statistics
- Carrier-wise break down of traffic
Using ZestADZ Analytics, advertisers will be able to make better decisions on their campaigns such as
- Tune landing pages to suit incoming traffic
- Optimize campaign and creatives to the amount of incoming visitors
- Optimize campaigns based on handsets / manufacturers and features that are popular
- Understand what carriers are delivering better quality traffic
Advertisers cannot yet measure download tracking or ROI but these are key features we will be adding in near future.
For Publishers
ZestADZ Analytics gives information such as
- Visitor tracking
- Traffic delivered
- Popular Handset Manufacturers
- Popular Handset Supported Properties
- Geo statistics
- Region wise breakdown of traffic
- Carrier break down of traffic
Using Analytics, publishers will be able to
- Track web / mobile apps in a single interface
- Get important statistics in a single console
- Optimize / select ads based on available handset / carrier / location data and reject non performing or non relevant ads
Presentations
Online presentations and screenshots are available at the advertiser link and publisher link respectively.
So how can you start using analytics?
ZestADZ Analytics is currently in private beta and if you would like to try it, please get in touch with us by writing an email to analytics [at] zestadz.com or by requesting an invite at http://analytics.zestadz.com
Existing advertisers and publishers – You will get an invite soon to start using mobile analytics.
Thank you and please send us your feedback.
ZestADZ Engineering Team
Android Mobile Advertising – ZestADZ Android SDK – Beta Program Launched
ZestADZ is proud to announce the launch of ZestADZ Android SDK Beta Program. Here are a few key reasons why you should publish your android apps with ZestADZ
- You’re joining a large network of mobile app publishers - ZestADZ already has a large network of mobile app publishes who publish mobile ads on J2ME / Symbian / iPhone.
- Mobile Analytics included to track your traffic on your android app - ZestADZ comes with a superb analytics solution that will be an important part of your publishing cycle.
- We will help you integrate with multiple networks - At ZestADZ – we realize that many times publishers do not want to be tied down to a single mobile ad network. That is the precise reason why we will help you integrate with other networks to fill your unfilled inventory.
- You’re in Control - At ZestADZ you’re in control with powerful mobile advertising tools – Ad approval screens, XML reports, Powerful reporting and analytics – all of this puts absolute control in your hands to control mobile advertising.
- House ads coming soon – We’re launching house ads that will help you cross promote android ads. Keep visiting our blog for more updates at http://zestadz.wordpress.com.
Please write to asha [at] zestadz.com be a part of this program and start publishing Android ads. We will revert back with the SDK and instructions to integrate it with your android app.
The Android SDK will be available for all publishers by third week of November, 2009.
Mobile Advertising Metrics – What’s really relevant!
There is a wide debate in the mobile advertising ecosystem as to what are the metrics that are really important to advertiser and publishers.
Many networks try to provide an information overload of metrics and data which may not be really important to any advertiser or individual campaign and examples of these are
- iPhone traffic has increased 10% compared to last month.
- 5 b impressions were delivered last month (how does this impact my campaign results?).
In our discussions with marketers and advertisers, we realized that many advertisers want more data. Many complained that on most ad networks, they are not able to get simple metrics that is required. These metrics which are important includes
- Unique visitors: How many unique visitors have viewed the ad?
- What are the peak hours of my campaign?
- Which ads are better performing and why?
- What kind of phones are more popular in my campaign?
- What is the break down of traffic from a Carrier perspective [this is really important for mobile subscription services]
For the publishers, the metrics that they commonly look for is
- How much of traffic was unfilled and what are the reasons why it was unfilled [Show me the devices which are not getting ads, the carriers which have no ads]
- What is the break down of traffic by Carrier?
- How many unique visitors?
- CTR, eCPM and revenue earned
- What is the Hourly breakdown of traffic
Now here’s the problem. Most mobile ad networks do not disclose these metrics. As far as the independent analytics solutions that are available are not directly linked to the mobile ad ecosystem completely and can’t completely track all the necessary metrics.
We know that this is a debatable point but we’re going to put some more thoughts in some of our newer blog posts and closing this issue for now.
Introducing ZestADZ Mobile Analytics
At ZestADZ, we have been trying to share these metrics with both advertisers and publishers through an analytics solution for several months now. ZestADZ Mobile Analytics as we call it, is not an independent analytics solution but an extension of our mobile advertising ecosystem providing some important metrics to both advertisers and publishers. We believe that this solution will be a game changer and provide a much needed insight into mobile traffic and campaigns.
Keep visiting the blog and our website www.zestadz.com and you will see more information shortly.
