ZestADZ in the past year has become a more open and more powerful monetization solution. There have been a number of innovative features and solutions that have been delivered which as added great value to publishers and advertisers alike.
Here is our updated monetization solution presentations for publishers which give a broad idea of what we offer to mobile publishers.
ZestADZ now supports separate campaign screens to enable the advertisers to create rich iPhone / Android Campaigns. These campaign tools enable advertisers to have campaigns with call to actions such as Click to download an app from App store, click to Video and so forth.
These screens also enable advertisers to exclusivily target the two rich mobile platforms – iPhone and Android Devices.
To create an iPhone / Android campaign, click on start a campaign and click on “iPhone” or “Android” links on the campaign screen. You will be taken to a separate campaign wizard slightly different from the original wizard.
There are 2 key changes from the original campaign wizard
- The AD screen focuses on iPhone / Android specific elements
- The targeting page where everything related to Device targeting has been removed.
If you have any feedback or comments or issues in using the campaigns screen, please do get in touch with us @ support [at] zestadz.com
After more than 3 months of private beta, ZestADZ Analytics has moved to public beta. We have used these 3 months to gather extensive feedback and improve our solution. Since we are still in beta, there will be significant new changes coming your way.
Some changes / features:
Analytics data is only generated once in a day: Analytics now generates statistics only once in a day. So when you log on, you can only see yesterday’s data. All data for each will be made only available next day.
All existing ZestADZ username and passwords can be used to see analytics for both publishers and advertisers.
Filled / Unfilled Impressions: A new feature enables publishers to see detailed breakdown of filled and un-filled inventory. The amount of visitors, break down by handsets, break down by carriers etc can be obtained through this feature. Currently this feature is not enabled for all publishers. To activate this feature, please speak to your Account Manager or write to support [at] zestadz.com
Advertiser Analytics – See the presentation at - http://analytics.zestadz.com/static/advertiser_presentation
Publisher Analytics – See the presentation at – http://analytics.zestadz.com/static/publisher_presentation