Archive for the ‘Advertiser Updates’ Category
Launch your mobile campaigns with Device Specific Targeting
We have upgraded our campaign screens to enable levels of targeting. Advertisers can now launch mobile campaigns by additionally targeting
- Specific Device Targeting – Choose a single or multiple devices by device names from one or many manufacturers.
- Device Property and Device OS Level Targeting
With these enhancements it is now possible to reach a specific set of users you can now execute the following use cases in your mobile advertising campaigns
- Target users of a specific OS such as Symbian.
- Target specific Java platforms
- Launch a campaign that focuses on specific handsets in Nokia [Say E71] and Video capabilities
- Mix all the above scenarios together with Carrier / Country based targeting
If you have any further questions – please contact us at support [at] zestadz.com
Engineering Team
Dapper and ClickZ CPA (Cost Per Acquisition) Calculator
Dapper and ClickZ have put in a simple CPA (Cost Per Acquisition) Calculator tool which we believe should be an important part of a mobile marketer’s everyday life.
The tool is available here.
We would encourage every marketer to review their CPA for every network they choose, go beyond the hype and actually measure the performance and then choose the right ad network that gives them the best bang for their buck.
If you would like to know our average CPC rates and see how much does it cost to acquire a user on ZestADZ – write to us at sales [at] zestadz.com and we will revert back to you.
ZestADZ Team
Announcement: Qeep Partners with ZestADZ for mobile advertising, signs an exclusive deal with ZestADZ.
Qeep – a fast growing mobile community based in Germany and operating globally, especially in key markets like South Africa, US, India etc today signed an exclusive deal with ZestADZ to monetize their mobile inventory.
Qeep was named amongst the top 20 downloaded apps from the getjar app store in July 2009 – http://www.intomobile.com/2009/08/17/top-20-mobile-apps-from-getjar.html
Qeep and ZestADZ have been working together for the past year and our efforts in better results in monetizing their mobile app inventory has lead to this partnership.
Read the press release here – http://www.gomonews.com/qeep-partners-with-zestadz-for-mobile-advertising-signs-an-exclusive-deal-with-zestadz/
