Archive for the ‘All Posts’ Category
Dapper and ClickZ CPA (Cost Per Acquisition) Calculator
Dapper and ClickZ have put in a simple CPA (Cost Per Acquisition) Calculator tool which we believe should be an important part of a mobile marketer’s everyday life.
The tool is available here.
We would encourage every marketer to review their CPA for every network they choose, go beyond the hype and actually measure the performance and then choose the right ad network that gives them the best bang for their buck.
If you would like to know our average CPC rates and see how much does it cost to acquire a user on ZestADZ – write to us at sales [at] zestadz.com and we will revert back to you.
ZestADZ Team
Updated Site Install Code with Multiple Ads in a Single Request + Multiple XML Ads
This was on a publisher wish list for quite some time – the ability to get multiple ads from ZestADZ in a single request to speed up their page loading times. This feature has now gone live.
To get multiple ads, go to site install code and select multiple ads. Copy the code and follow the comments to paste different ads in different parts of your mobile site.
Getting Multiple Ads as XML
You can directly use the ad request URL of ZestADZ and get ad responses as XML. This is useful for integrating with mobile apps or in some cases mobile sites. We previewed this feature earlier in the blog for a single XML Ad.
Now you can make a similar request and get more than 1 ads i.e. up to 5 ads in a single request as XML. Here is the sample Request URL
http://a.zestadz.com/multiple_ad?ua=NokiaN70/%205.0741.4.0.1%20Series60/2.8%20Profile/MIDP-2.0%20Configuration/CLDC-.1&ip=122.165.32.211&cid=14131C047A50414347574B574153415E8C&recs=5
Parameters
- recs – this could be a maxiumum of 5
- response_type – could be text or xml
- cid – your mobile site or app client id
- url – URL Encoded url from where the request has been made
- ua – URL Encoded User Agent string of the phone from where the request has been made
- ip – the client ip from where the request has been made
Sample Response
Please note:
The URL in response – must not be URL Encoded again.
We hope that this feature will be useful for you. If there are any questions or comments or issues relating to implementation, please contact us at support [at] zestadz.com
ZestADZ Engineering Team
Announcement: Qeep Partners with ZestADZ for mobile advertising, signs an exclusive deal with ZestADZ.
Qeep – a fast growing mobile community based in Germany and operating globally, especially in key markets like South Africa, US, India etc today signed an exclusive deal with ZestADZ to monetize their mobile inventory.
Qeep was named amongst the top 20 downloaded apps from the getjar app store in July 2009 – http://www.intomobile.com/2009/08/17/top-20-mobile-apps-from-getjar.html
Qeep and ZestADZ have been working together for the past year and our efforts in better results in monetizing their mobile app inventory has lead to this partnership.
Read the press release here – http://www.gomonews.com/qeep-partners-with-zestadz-for-mobile-advertising-signs-an-exclusive-deal-with-zestadz/
List of Available Ads as XML
We just added a nifty little feature that enables publishers to extract the list of ads as an XML feed. Go to http://www.zestadz.com/static/xml_cpc_feed to read more. Here’s a sample of the generated feed.
| <cpc> | ||
| <entry> | ||
| <countrycode>IN</countrycode> <operator> </operator> <manufacturer> </manufacturer> <min>0.034</min> <max>0.15</max> <average>0.15</average> <currencytype></ currencytype> |
||
| </entry> | ||
| <entry> | ||
| <countrycode>TH</countrycode> <operator> </operator> <manufacturer> </manufacturer> <min>0.03</min> <max>0.12</max> <average>0.12</average> <currencytype></ currencytype> |
||
| </entry> | ||
| </cpc> |
Updated: How do I know the Country and Bid Price of the campaign?
Publishers frequently ask this question and keep saying that they need this feature. Well – we finally decided to put this feature in now after much deliberation.
All publishers will now be able to see the Country [ see screenshots] of the campaign or ads that they are approving for their site or apps.
Selective publishers will also be able to see the bid price in the ad approval table. If you don’t see it – write to us at publisher [at] zestadz.com or tweet us @zestadz
Update: All “Running” AD clients can access the bid price in the Ad Approval Table To access it, log on to your account and navigate to
Sites and apps ->Approve Ads
Mobile Advertising and the Recession – Part 1
So how has mobile advertising affected during the times of a tough global recession?. Here are a few of our thoughts in Part 1 of 2 posts.
a) Mobile advertising is actually seeing more deals - This is simply because more and more mainstream advertisers globally are betting on newer media (like mobile) to enhance the effectiveness of their campaigns and reduce costs
b) Global Mobile Traffic has only been growing - There has been no significant change in user behavior or traffic patterns due to mobile advertising except for a few positive signs like smart phone traffic in the past few months. iPhone, iPod etc have been contributing to more mobile traffic thanks to their ease of use in select markets.
c) Some ad networks have reduced their bid prices - While we at ZestADZ have not reduced the prices, some dominant players have reduced the bid prices of key mobile ad markets around the world.
d) Recession has begun pinching unsustainable deals - There are several ad networks that are now feeling the pinch of signing up CPM deals with publishers which are now languishing without enough ad inventory or inventory that is generating negative gross margins. This is an important lesson to learn in any industry which is in its early days – you can’t buy your way through.
To be continued…
Site Install Code Changes
We have upgraded our Site Install Code to support several minor enhancements in the new release. The Site Install Code is available in your console after you login. All publishers must upgrade their Site Install Code to take advantage of the better performance of ZestADZ ad delivery.
Backward compatibility note: Those publishers who have not yet upgrade their site install code might get “NO ADS TO DISPLAY” error.
Getting the Code
‘Login’ to your account, Click on ‘Sites & Apps’ -> Select the ‘Site Install code’ which is appropriate for your Site/App. Select the code according to your technology, copy the same and paste on your site to display the ads. Static HTML is for those sites which do not support a server side technology.
Site Install Code Screen
Email Alerts from ZestADZ
Email alerts is a nifty new feature that is available in the new release of ZestADZ. It enables the delivery of daily email alerts for both advertisers and publishers either reminding them of important events or sending them daily status reports. Access Email Alerts at My Accounts -> Email Alerts.
The key alerts that are available are
Advertiser – Daily Budget Notification: This alert informs the advertiser if the daily budget has been exhausted so that the advertiser can increase the budget if required. This email is only sent when campaigns are running and the daily budget has been exhausted.
Advertiser – Daily Campaign Reports: The daily campaign reports for all the campaigns that you are currently running will be generated as a CSV attachment and sent to you as an email on a daily basis.This daily report contains the details of Impressions, Clicks, CTR and the total amount spent.
Publisher – Available ADs summary: This alert lists the ADs available to be published in your account. If your site was having an “Manual Approval” of ads, you might have to log on to ZestADZ to manually approve these ADs for publishing them on your site. This alert is sent once as an email on a daily basis.
Publisher – Daily Site / App Earnings Report: This alert sends a summary of all your earnings for your site or app everyday as a CSV attachment as an email on a daily basis. This daily reports summary contains the details of Impressions, Clicks, CTR, eCPM and earnings.
Balance Notification
Since this is an important alert, we decided to separate this out from the other email alerts. Access Balance notification at Campaigns->Balance Notification. The advertiser receive an email notification, if the balance amount falls below the minimum amount set. With this alert, the advertiser will get ample time to replenish the funds before it is exhausted.
Send us your feedback to feedback [at] zestadz.com
——-
Blog By The Engineering Team
ZestADZ
www.zestadz.com
Press Release: ZestADZ Expands its Global Reach
CHENNAI, India & LOS ANGELES – ZestADZ (www.ZestADZ.com) a leading performance based mobile advertising network today announced that it has started expanding its mobile advertising network to mobile advertisers and publishers in US, Europe, South Africa and in Indonesia. ZestADZ initially was focused at the Asian market. After more than a year of significant growth in the region and after having completed several mobile marketing campaigns for marquee advertisers, the company has begun expanding into these larger markets. In last few months, the company has already acquired traffic and started servicing advertisers in these regions.
Read the full press release at businesswire.com.
Feature Review – Ad Control for Publishers
In our last blog entry, we had written about new features and upgrades available as a part of the upgraded version of ZestADZ. Based on suggestions received, we have chosen to elaborate on how to use one of the new features – AD Control for Publishers.
AD Approval Policies
One thing which is on the top of the wish list for any publisher is complete control – control over the ads that he serves on his site/app. We have now added this feature to ZestADZ. Given below is a run-through on the use of this feature…
Once a publisher registers and creates his site on ZestADZ, it is taken through an approval process. Although the user can start publishing ads by choosing “Auto approval” mode for ads, they won’t be able to see the ADs in the AD control tool. This is an important option that a publisher has to decide [can be changed later] while registering the site with ZestADZ.
Approval modes
Through the review, if a site has been reviwed and if no objectionable content is found, the Site is approved in about 24 hours. A site that has been “Approved” by the administrator will enable the review of ADs by the publisher in the AD control console. The publisher can then choose to approve or reject ADs based on the creatives that are shown there.
Picture: AD Control Screen with a Site that has not been approved yet.
If you do not want to wait for the Site Approval to start publishing the ADs, choose “Auto Approval” mode so that you can start publishing ADs rightaway but don’t mind the fact that you will not be able to review and reject the ADs.
Filtering ADs in the Auto Approval Mode
Using this feature, all the active ads are automatically allotted to your network unless you chose to explicitly reject the ads.
Choose the ads, you wish to reject, by selecting the ads and clicking on the ‘Reject’ button, in which case they are removed from your site/app.
Picture: Sample AD list screen in the AD Control Tool
Manual Approval Mode
In the manual approval mode, the publisher site will display ADs which have been approved by the publisher. If you have chosen manual approval, please ensure that you have approved ADs to display otherwise your inventory will remain unutilized. Reject ADs which are not suitable for your content.
Email Alerts
For your convenience, we have also added daily email alerts which will send out those list of ADs automatically approved or available for approval for your sites for you to be able to review and decide on a daily basis.
We believe that this feature can be extremely useful for publishers who want to have better control over the ADs. Remember, the ADs you choose influence your earnings, so make sure that you do what is right for your traffic. If you have any questions, please feel free to contact support [at] ZestADZ dot com
