New Data Center in Chicago plus We’re at 6 Billion Impressions a Month..

We are happy to announce that in April, we setup an additional data center in Chicago. This data center was setup so that we can have additional capacity (in ad serving and data processing) and also because we did not want to have a single point of failure at one data center.

We have been using the new data center for hosting some of our apps, the most important of which is the ZestADZ Mobile Analytics (http://analytics.zestadz.com).  We will begin ad serving from this data center shortly enabling distributed ad serving.

With this new data center – what we have is increased capacity to process more ads, redundancy and an improvement in the overall quality of service / up-times provided.

6 billion impressions a month
We are also happy to announce that we are currently delivering over 6 billion impressions a month.  We’ve grown 300% in terms of traffic compared to the same duration last year. We’re hoping to double this in the next couple of months. Hoping that we have the support of global mobile publishers.

More updates coming up
We have exciting new updates coming up, so keep watching this page.

Meet us at Affiliate Summit in Las Vegas – Jan 9-10, 2011

ZestADZ will be at the Affiliate Summit this weekend in Las Vegas. Affiliate Summit West, the premier affiliate marketing conference, is taking place January 9-11, 2011 at Wynn Las Vegas.

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

We will be available on Jan 9th and Jan 10th. Please do write to dinesh@zestadz.com to schedule a meeting.

Mobile advertising is a powerful medium and ZestADZ can help advertisers and affiliate marketers to drive lead generation through powerful analytics and self service tools.

For more information on ZestADZ, please visit http://zestadz.com.

Privacy concerns and what could be done by the mobile app & advertising industry

Mobile Apps, Advertising and Privacy in 2011 Consumer Privacy is going to be very important. This year there were major concerns raised by consumer groups with lawsuits and massive coverage by well known publications such as the WSJ about privacy issues related to advertising and tracking of consumer data through mobile applications.

Online advertising is behavioral users being tracked using cookies their profiles being generated with browsing and searching patterns. Data about the user is also being mined across the internet to create a in-depth profile, which happens to have too much of personal information. This information is being shared with prospective advertisers. The other concern was the sharing of mobile application data user including user location in mobile apps to third party ad networks. This information may include phone number and unique user ids identifying each user.

Consumer Privacy at Risk

As mobile devices are becoming more common and more ubiquitous, mobile apps and services such as search, advertising etc, get access to more and more consumer information.  Customer privacy is at risk and in both web and mobile applications. With the respect to the online advertising industry, the industry has started self regulation mechanism which we believe has had some effect in protecting consumer privacy, unfortunately FTC and consumer privacy advocates don’t seem to agree.

FTC’s Do Not Track

The Federal Trade Commission has proposed a universal “do not track” mechanism that would allow people to choose whether they want Internet companies to collect information on their browsing habits. The idea is that users would be able to choose to have their browser not to track them for advertising purposes. It is not clear whether this proposal includes mobile services and mobile advertising but we believe that this should serve as a wakeup call for mobile ad networks, app developers, advertiser, agencies and mobile ad networks.

Mobile App and Advertising Ecosystem

What could be done by the mobile apps and advertising ecosystem so that the consumers don’t feel spooked?.  There are various choices on the table

a) Self regulation with choices to the consumer to opt out is one great option that should be immediately initiated. This could be done with a common website or this could be offered as a choice in every application like the way browsers today have choices to reject cookies being saved.

b) Standards could be set where industry players agree to to limiting information collected, users tracked or the way information is shared or restrict the quantum of information being shared.

c) Key information must never be tracked or shared: Key identifying information about the user (ids, phone numbers etc) should be completely left untracked.  This could be a part of a standard or an adhoc initiative that could be immediately implemented.

Some of these steps may lead to some stifling of ad revenue dollars or tech companies may feel that innovation is being throttled but in long term this could have obvious benefits as more consumers would openly adopt newer services without the fear of being tracked.  This could also help the industry avoid expensive lawsuits.

Announcing ZestADZ Customer Support Center

ZestADZ announces the availability of a comprehensive help desk for its customers, available at the following URL http://zest.zendesk.com

When you encounter an issue, create a ticket by writing to support@zestadz.com or by visiting http://zest.zendesk.com. This ticket comes with a unique id so that we can track your issue until its closure.

You can also use the forums to interact with us or discuss your common queries with fellow publishers and advertisers. Our help desk personnel are available to serve you round the clock but we expect responses within a few business hours or at the latest next day.

We will even offer telephonic assistance if required so please do leave us your telephone number so that we can call you back.
We hope to improve the overall quality of service through the launch of the support centre.
Please send us your feedback at twitter (@zestadz) or via support@zestadz.com

ZestADZ Support

South Africa Traffic is Now Available

Most part of this year went by with nearly 100% demand for South Africa Inventory. This demand has partly eased due to changes in regulations regarding billing to customer accounts. Therefore, we are happy to announce the availability of more than 150m impressions in South Africa each month for advertisers to tap into.

The cost per click has also eased due to lowered demand. Write to advertiser [at] zestadz.com to receive a media kit for South Africa and also to speak to a Sales Manager for your South Africa mobile advertising needs.

 

1.5 years of high growth in South Africa Mobile Ad Market

With the FIFA World Cup, South Africa has got great global exposure. They did deliver the promise of world class venues for the games.  For us, South Africa is important for a different reason.

It has been a great 18+months of being in South Africa’s mobile advertising market. South Africa is one of the key markets in mobile advertising – specific reasons are the huge spends by advertisers presumably because they are also able to recoup the investments well through the services that they are selling to the users.

Key advertisers in South Africa are mobile content / VAS companies but we have been making some inroads into the brand advertising market in South Africa.

South Africa is a key market but we don’t yet have a team on the ground in South Africa and are primarily handling this business from our India centre.

So how much of traffic do we do in South Africa?. A little more than 200 million impressions per month and growing fast..here is a chart indicating the device market share on our network

Looking to advertise to mobile users in South Africa? Get in touch with us by emailing us at advertiser@zestadz.com. You can also create an account on ZestADZ, pay using your credit card, create and launch your campaign in a few minutes.

Dapper and ClickZ CPA (Cost Per Acquisition) Calculator

Dapper and ClickZ have put in a simple  CPA (Cost Per Acquisition) Calculator tool which we believe should be an important part of a mobile marketer’s everyday life.

The tool is available here.

We would encourage every marketer to review their CPA for every network they choose, go beyond the hype and actually measure the performance and then choose the right ad network that gives them the best bang for their buck.

If you would like to know our average CPC rates and see how much does it cost to acquire a user on ZestADZ – write to us at sales [at] zestadz.com and we will revert back to you.

ZestADZ Team

Updated Site Install Code with Multiple Ads in a Single Request + Multiple XML Ads

This was on a publisher wish list for quite some time – the ability to get multiple ads from ZestADZ in a single request to speed up their page loading times. This feature has now gone live.

To get multiple ads, go to site install code and select multiple ads. Copy the code and follow the comments to paste different ads in different parts of your mobile site.  

1

 

Getting Multiple Ads as XML

xml_ads_multiYou can directly use the ad request URL of ZestADZ and get ad responses as XML. This is useful for integrating with mobile apps or in some cases mobile sites. We previewed this feature earlier in the blog for a single XML Ad.

Now you can make a similar request and get more than 1 ads i.e. up to 5 ads in a single request as XML. Here is the sample Request URL

http://a.zestadz.com/multiple_ad?ua=NokiaN70/%205.0741.4.0.1%20Series60/2.8%20Profile/MIDP-2.0%20Configuration/CLDC-.1&ip=122.165.32.211&cid=14131C047A50414347574B574153415E8C&recs=5

Parameters

  • recs – this could be a maxiumum of 5
  • response_type – could be text or xml
  • cid – your mobile site or app client id
  • url – URL Encoded url from where the request has been made
  • ua – URL Encoded User Agent string of the phone from where the request has been made
  • ip – the client ip from where the request has been made

Parameters
recs – this could be a maxiumum of 5
response_type – could be text or xml
cid – your mobile site or app client id
url – URL Encoded url from where the request has been made
ua – URL Encoded User Agent string of the phone from where the request has been made
ip – the client ip from where the request has been made

Sample Response

multiple_xml_ads

Please note:

The URL in response – must not be URL Encoded again.

 

 

 

 

 

 

 

 

 

 

 

 

 

We hope that this feature will be useful for you. If there are any questions or comments or issues relating to implementation, please contact us at support [at] zestadz.com

ZestADZ Engineering Team

Announcement: Qeep Partners with ZestADZ for mobile advertising, signs an exclusive deal with ZestADZ.

qeep

Qeep – a fast growing mobile community based in Germany and operating globally, especially in key markets like South Africa, US, India etc today signed an exclusive deal with ZestADZ to monetize their mobile inventory.

Qeep was named amongst the top 20 downloaded apps from the getjar app store in July 2009 – http://www.intomobile.com/2009/08/17/top-20-mobile-apps-from-getjar.html

Qeep and ZestADZ have been working together for the past year and our efforts in better results in monetizing their mobile app inventory has lead to this partnership.

Read the press release here – http://www.gomonews.com/qeep-partners-with-zestadz-for-mobile-advertising-signs-an-exclusive-deal-with-zestadz/

List of Available Ads as XML

We just added a nifty little feature that enables publishers to extract the list of ads as an XML feed. Go to http://www.zestadz.com/static/xml_cpc_feed to read more. Here’s a sample of the generated feed.

<cpc>
<entry>


<countrycode>IN</countrycode>
<operator> </operator>
<manufacturer> </manufacturer>
<min>0.034</min>
<max>0.15</max>
<average>0.15</average>
<currencytype></ currencytype>
</entry>
<entry>
<countrycode>TH</countrycode>
<operator> </operator>
<manufacturer> </manufacturer>
<min>0.03</min>
<max>0.12</max>
<average>0.12</average>
<currencytype></ currencytype>
</entry>
</cpc>