Updated Site Install Code with Multiple Ads in a Single Request + Multiple XML Ads
This was on a publisher wish list for quite some time – the ability to get multiple ads from ZestADZ in a single request to speed up their page loading times. This feature has now gone live.
To get multiple ads, go to site install code and select multiple ads. Copy the code and follow the comments to paste different ads in different parts of your mobile site.
Getting Multiple Ads as XML
You can directly use the ad request URL of ZestADZ and get ad responses as XML. This is useful for integrating with mobile apps or in some cases mobile sites. We previewed this feature earlier in the blog for a single XML Ad.
Now you can make a similar request and get more than 1 ads i.e. up to 5 ads in a single request as XML. Here is the sample Request URL
http://a.zestadz.com/multiple_ad?ua=NokiaN70/%205.0741.4.0.1%20Series60/2.8%20Profile/MIDP-2.0%20Configuration/CLDC-.1&ip=122.165.32.211&cid=14131C047A50414347574B574153415E8C&recs=5
Parameters
- recs – this could be a maxiumum of 5
- response_type – could be text or xml
- cid – your mobile site or app client id
- url – URL Encoded url from where the request has been made
- ua – URL Encoded User Agent string of the phone from where the request has been made
- ip – the client ip from where the request has been made
Sample Response
Please note:
The URL in response – must not be URL Encoded again.
We hope that this feature will be useful for you. If there are any questions or comments or issues relating to implementation, please contact us at support [at] zestadz.com
ZestADZ Engineering Team
Announcement: Qeep Partners with ZestADZ for mobile advertising, signs an exclusive deal with ZestADZ.
Qeep – a fast growing mobile community based in Germany and operating globally, especially in key markets like South Africa, US, India etc today signed an exclusive deal with ZestADZ to monetize their mobile inventory.
Qeep was named amongst the top 20 downloaded apps from the getjar app store in July 2009 – http://www.intomobile.com/2009/08/17/top-20-mobile-apps-from-getjar.html
Qeep and ZestADZ have been working together for the past year and our efforts in better results in monetizing their mobile app inventory has lead to this partnership.
Read the press release here – http://www.gomonews.com/qeep-partners-with-zestadz-for-mobile-advertising-signs-an-exclusive-deal-with-zestadz/
List of Available Ads as XML
We just added a nifty little feature that enables publishers to extract the list of ads as an XML feed. Go to http://www.zestadz.com/static/xml_cpc_feed to read more. Here’s a sample of the generated feed.
| <cpc> | ||
| <entry> | ||
| <countrycode>IN</countrycode> <operator> </operator> <manufacturer> </manufacturer> <min>0.034</min> <max>0.15</max> <average>0.15</average> <currencytype></ currencytype> |
||
| </entry> | ||
| <entry> | ||
| <countrycode>TH</countrycode> <operator> </operator> <manufacturer> </manufacturer> <min>0.03</min> <max>0.12</max> <average>0.12</average> <currencytype></ currencytype> |
||
| </entry> | ||
| </cpc> |
XML Ads
Now, publishers will be able to request for a XML ad response instead of a text response. This feature will enable publishers to conveniently modify the Site Install Code and use it for their specific requirements.
The only thing that you will need to do to get an XML ad response is to pass an additional parameter to the http AD request “response_type” and set the value as xml. This will then return an Ad in XML format.
Example
http://a.zestadz.com/waphandler/deliverad?ua=user_agent_string&ip=219.64.115.232&cid=14131C047A50414347574B574153415E8C& &meta=mobile+content&response_type=xml
Once the ad is requested, it could generate any of the following type of ads.
- Text – Text ad is delivered in XML format.
- Banner – Banner ad is delivered in XML format.
- Error message – Ad could not be delivered due to any error conditions.
Following would be the possible ad responses.
- Text
<ad type=”text”>
<text>Test 34578 & type</text> à Text Ad
<picture>NA</picture>
<url>http://a.zestadz.com/waplanding?lm=16%7CAll-47~ck</url> à Landing Page URL
</ad>
- Picture
<ad type=”picture”>
<text>NA</text>
<picture>http://a.zestadz.com/image.jpeg</picture> à Image URL
<url>http://a.zestadz.com/waplanding?lm=16%7CAll-47~ck</url> à Landing Page URL
</ad>
- Error
<ad type=”error”>
<text>NA</text>
<picture>NA</picture>
<url>NA</url>
<error> NO ADS TO DISPLAY</error> à Error message displayed here
</ad>
Please send any questions to support [at] zestadz.com or post as a comment to this blog entry.
Updated: How do I know the Country and Bid Price of the campaign?
Publishers frequently ask this question and keep saying that they need this feature. Well – we finally decided to put this feature in now after much deliberation.
All publishers will now be able to see the Country [ see screenshots] of the campaign or ads that they are approving for their site or apps.
Selective publishers will also be able to see the bid price in the ad approval table. If you don’t see it – write to us at publisher [at] zestadz.com or tweet us @zestadz
Update: All “Running” AD clients can access the bid price in the Ad Approval Table To access it, log on to your account and navigate to
Sites and apps ->Approve Ads
Mobile Advertising and the Recession – Part 1
So how has mobile advertising affected during the times of a tough global recession?. Here are a few of our thoughts in Part 1 of 2 posts.
a) Mobile advertising is actually seeing more deals - This is simply because more and more mainstream advertisers globally are betting on newer media (like mobile) to enhance the effectiveness of their campaigns and reduce costs
b) Global Mobile Traffic has only been growing - There has been no significant change in user behavior or traffic patterns due to mobile advertising except for a few positive signs like smart phone traffic in the past few months. iPhone, iPod etc have been contributing to more mobile traffic thanks to their ease of use in select markets.
c) Some ad networks have reduced their bid prices - While we at ZestADZ have not reduced the prices, some dominant players have reduced the bid prices of key mobile ad markets around the world.
d) Recession has begun pinching unsustainable deals - There are several ad networks that are now feeling the pinch of signing up CPM deals with publishers which are now languishing without enough ad inventory or inventory that is generating negative gross margins. This is an important lesson to learn in any industry which is in its early days – you can’t buy your way through.
To be continued…
New Feature: XML Reports For Publishers [Edited]
Edited – the domain for xml reports has been changed to http://reports.zestadz.com
We would like to announce that we have XML reports for publishers. With this feature, publishers will be able to extract an XML Feed of their daily reports for each Site / App within ZestADZ.
To Start using XML Reports, Logon to ZestADZ, go to the publisher reports section and choose XML Reports.
This will open a new window with a request that enables you to extract XML reports for your Sites or Apps, on a daily basis. The request has the following structure
http://reports.zestadz.com/publisher_reports/xml_reports?key=key_value&cid=cid_value&report_date=09-mar-2009
The XML reports request consists of 3 parameters
Key: It’s a unique value and should not be changed. If any changes are made, the request cannot be completed.
Client_id: This is the site id for Site & App. This Id can be changed to get XML reports for a different Site & App.
Date: The date can be changed to generate the XML reports for the required date.
For Eg, to get the XML feeds for January 20, 2009, the above mentioned URL has to be modified as follows. I.e. in the URL the date has to be modified (Date format – DD-MMM-YYYY). The resultant response will be as follows
<sites>
<site id=”A12345678901234567890″>
<site_name> Demo </site_name>
<type> WAP </type>
<report_date>09-Mar-2009</report_date>
<impressions>100000</impressions>
<clicks>1000</clicks>
<revenue>$50</revenue>
<ctr>1%</ctr>
<ecpm>$0.5</ecpm>
</site>
</sites>
A sample request looks like this..
We believe that this feature will be immensely useful for our publishers. Please do review it and send us your feedback to feedback [at] zestadz.com
Site Install Code Changes
We have upgraded our Site Install Code to support several minor enhancements in the new release. The Site Install Code is available in your console after you login. All publishers must upgrade their Site Install Code to take advantage of the better performance of ZestADZ ad delivery.
Backward compatibility note: Those publishers who have not yet upgrade their site install code might get “NO ADS TO DISPLAY” error.
Getting the Code
‘Login’ to your account, Click on ‘Sites & Apps’ -> Select the ‘Site Install code’ which is appropriate for your Site/App. Select the code according to your technology, copy the same and paste on your site to display the ads. Static HTML is for those sites which do not support a server side technology.
Site Install Code Screen
Email Alerts from ZestADZ
Email alerts is a nifty new feature that is available in the new release of ZestADZ. It enables the delivery of daily email alerts for both advertisers and publishers either reminding them of important events or sending them daily status reports. Access Email Alerts at My Accounts -> Email Alerts.
The key alerts that are available are
Advertiser – Daily Budget Notification: This alert informs the advertiser if the daily budget has been exhausted so that the advertiser can increase the budget if required. This email is only sent when campaigns are running and the daily budget has been exhausted.
Advertiser – Daily Campaign Reports: The daily campaign reports for all the campaigns that you are currently running will be generated as a CSV attachment and sent to you as an email on a daily basis.This daily report contains the details of Impressions, Clicks, CTR and the total amount spent.
Publisher – Available ADs summary: This alert lists the ADs available to be published in your account. If your site was having an “Manual Approval” of ads, you might have to log on to ZestADZ to manually approve these ADs for publishing them on your site. This alert is sent once as an email on a daily basis.
Publisher – Daily Site / App Earnings Report: This alert sends a summary of all your earnings for your site or app everyday as a CSV attachment as an email on a daily basis. This daily reports summary contains the details of Impressions, Clicks, CTR, eCPM and earnings.
Balance Notification
Since this is an important alert, we decided to separate this out from the other email alerts. Access Balance notification at Campaigns->Balance Notification. The advertiser receive an email notification, if the balance amount falls below the minimum amount set. With this alert, the advertiser will get ample time to replenish the funds before it is exhausted.
Send us your feedback to feedback [at] zestadz.com
——-
Blog By The Engineering Team
ZestADZ
www.zestadz.com
Press Release: ZestADZ Expands its Global Reach
CHENNAI, India & LOS ANGELES – ZestADZ (www.ZestADZ.com) a leading performance based mobile advertising network today announced that it has started expanding its mobile advertising network to mobile advertisers and publishers in US, Europe, South Africa and in Indonesia. ZestADZ initially was focused at the Asian market. After more than a year of significant growth in the region and after having completed several mobile marketing campaigns for marquee advertisers, the company has begun expanding into these larger markets. In last few months, the company has already acquired traffic and started servicing advertisers in these regions.
Read the full press release at businesswire.com.
