Posts Tagged ‘mobile ad marketplace’
Announcing the new ZestADZ Landing Pages Tool
ZestADZ announces the launch of a powerful new landing page tool for advertisers. Through this tool you can create amazing landing pages to enhance the success rate of your campaigns. This tool is now a part of your advertiser console.
Types of Landing Pages Supported
You can now create the following types of landing pages by clicking on the create a landing page option
- Click-to-call pages
- Lead generation forms
- Mobile brochures
- RSS feed page
- Or a customized mobile page
Once you select an option you will be taken to page where you can add any number of landing page elements
Adding Elements
You can now add several important components into your page including Heading, body text, image, RSS feeds, links etc. These components can be used to create your customized landing page, in line with your requirements, for your brand.
Sorting Elements using Drag & Drop
You can sort the elements using drag and drop, select the colors of fonts and fix alignment or set font sizes for every text element. You will be able to add as many as elements as you want except RSS feeds and Images which is restricted to one.
Previewing the landing page
After you are done, the landing page is saved and you are given a permanent URL where your landing page would be available http://zestadz.com/preview/landingPage?page_id=<id>.This landing page can be previewed by clicking on the preview button. The landing page is temporarily previewed in a web browser for your convenience
Device Specific Rendering
The landing page that you have created will be then rendered based on the device and the kind of properties the target device supports.
As you can see, the landing page tool is feature rich and can be used to create full fledged mobile web sites for advertisers who do not have WAP sites.
Do review this feature and send us your feedback to support [at] mobile-worx dot com. To use the tool, log on to http://www.zestadz.com
“Targeting will come in to rescue all forms of digital advertising”
A great article at Businessweek talks of shrinking click-through rates on online advertising networks. This is another reason why online advertisers need to try mobile advertising as a compelling medium. The article also clearly talks of targeted advertising as serious option to address this issue.
Targeting and relevance is an important feature of ZestADZ which enables advertisers extract the maximum bang for their buck.
ZestADZ helps advertisers to target users based on
- location,
- keywords,
- device profile and
- mobile media (SMS, WAP or J2ME).
If you would like to try mobile advertising – Simply sign up at ZestADZ, pay using any credit card and get started rightway.
