ZestADZ – Mobile Advertising Blog

ZestADZ Analytics is an upcoming mobile analytics solution by ZestADZ targeted at both publishers and advertisers. ZestADZ Analytics enabling them to extract  deep insights enabling them to take better business decisions.

As we put forth in one of our recent blogs,  there are many instances where advertisers and publishers request for more data such as how many unique visitors saw the campaign, what kind of devices are accessing them and so forth. Based on these market requirements we have built an extensive mobile analytics solution that complements our ad network – ZestADZ. ZestADZ Analytics comes at no additional charge to both advertisers and publishers.

A Preview of information and features that ZestADZ Analytics provides -

For Advertisers

ZestADZ Analytics gives information such as

• Visitor tracking
• Popular Handsets
• Popular Handset Supported Properties
• Detailed Ad-wise Performance
• Geo statistics
• Carrier-wise break down of traffic

Using ZestADZ Analytics, advertisers will be able to make better decisions on their campaigns such as

• Tune landing pages to suit incoming traffic
• Optimize campaign and creatives to the amount of incoming visitors
• Optimize campaigns based on handsets / manufacturers and features  that are popular
• Understand what carriers are delivering better quality traffic

Advertisers cannot yet measure download tracking or ROI but these are key features we will be adding in near future.

For Publishers

ZestADZ Analytics gives information such as

• Visitor tracking
• Traffic delivered
• Popular Handset Manufacturers
• Popular Handset Supported Properties
• Geo statistics
• Region wise breakdown of traffic
• Carrier break down of traffic

Using Analytics, publishers will be able to

• Track web / mobile apps in a single interface
• Get important statistics  in a single console
• Optimize / select ads based on available handset / carrier / location data and reject non performing or non relevant ads

Presentations

Online presentations and screenshots are available at the advertiser link and publisher link respectively.

So how can you start using analytics?

ZestADZ Analytics is currently in private beta and if you would like to try it, please get in touch with us by writing an email to analytics [at] zestadz.com or by requesting an invite at http://analytics.zestadz.com

Existing advertisers and publishers – You will get an invite soon to start using mobile analytics.

Thank you and please send us your feedback.

ZestADZ Engineering Team

There is a wide debate in the mobile advertising ecosystem as to what are the metrics that are really important to advertiser and publishers.

Many networks try to provide an information overload of metrics and data which may not be really important to any advertiser or individual campaign  and examples of these are

• iPhone traffic has increased 10% compared to last month.
• 5 b impressions were delivered last month (how does this impact my campaign results?).

In our discussions with marketers and advertisers, we realized that many advertisers want more data. Many complained that on most ad networks, they are not able to get simple metrics that is required. These metrics which are important includes

• Unique visitors: How many unique visitors have viewed the ad?
• What are the peak hours of my campaign?
• Which ads are better performing and why?
• What kind of phones are more popular in my campaign?
• What is the break down of traffic from a Carrier perspective [this is really important for mobile subscription services]

For the publishers, the metrics that they commonly look for is

• How much of traffic was unfilled and what are the reasons why it was unfilled [Show me the devices which are not getting ads, the carriers which have no ads]
• What is the break down of traffic by Carrier?
• How many unique visitors?
• CTR, eCPM and revenue earned
• What is the Hourly breakdown of traffic

Now here’s the problem. Most mobile ad networks do not disclose these metrics. As far as the independent analytics solutions that are available are not directly linked to the mobile ad ecosystem completely and can’t completely track all the necessary metrics.

We know that this is a debatable point but we’re going to put some more thoughts in some of our newer blog posts and closing this issue for now.

Introducing ZestADZ Mobile Analytics

At ZestADZ, we have been trying to share these metrics with both advertisers and publishers through an analytics solution for several months now.  ZestADZ Mobile Analytics as we call it, is not an independent analytics solution but an extension of our mobile advertising ecosystem providing some important metrics to both advertisers and publishers. We believe that this solution will be a game changer and provide a much needed insight into mobile traffic and campaigns.

Keep visiting the blog and our website www.zestadz.com and you will see more information shortly.