Posts Tagged ‘targeted mobile advertising’
Dapper and ClickZ CPA (Cost Per Acquisition) Calculator
Dapper and ClickZ have put in a simple CPA (Cost Per Acquisition) Calculator tool which we believe should be an important part of a mobile marketer’s everyday life.
The tool is available here.
We would encourage every marketer to review their CPA for every network they choose, go beyond the hype and actually measure the performance and then choose the right ad network that gives them the best bang for their buck.
If you would like to know our average CPC rates and see how much does it cost to acquire a user on ZestADZ – write to us at sales [at] zestadz.com and we will revert back to you.
ZestADZ Team
“Targeting will come in to rescue all forms of digital advertising”
A great article at Businessweek talks of shrinking click-through rates on online advertising networks. This is another reason why online advertisers need to try mobile advertising as a compelling medium. The article also clearly talks of targeted advertising as serious option to address this issue.
Targeting and relevance is an important feature of ZestADZ which enables advertisers extract the maximum bang for their buck.
ZestADZ helps advertisers to target users based on
- location,
- keywords,
- device profile and
- mobile media (SMS, WAP or J2ME).
If you would like to try mobile advertising – Simply sign up at ZestADZ, pay using any credit card and get started rightway.
