Here’s an article that recently hit the headlines – Mobile advertising will overtake online advertising in-terms of ad-spend by advertisers.
The article goes on to say, “Though in its infancy in India, mobile advertising is emerging as the biggest competitor to internet advertising. It might even cannibalise mobile advertising, states a new study by global analysis firm Thomas Weisel International.”..
That article is definitely an indication of things to come.
Read the full article here.. http://www.business-standard.com/iceworld/storypage.php?leftnm=lmnu9&subLeft=2&autono=302529&tab=r