A great article at Businessweek talks of shrinking click-through rates on online advertising networks. This is another reason why online advertisers need to try mobile advertising as a compelling medium. The article also clearly talks of targeted advertising as serious option to address this issue.
Targeting and relevance is an important feature of ZestADZ which enables advertisers extract the maximum bang for their buck.
ZestADZ helps advertisers to target users based on
- device profile and
- mobile media (SMS, WAP or J2ME).
If you would like to try mobile advertising – Simply sign up at ZestADZ, pay using any credit card and get started rightway.