Moved to a bigger new office

We are growing and as we began to expand our teams we realized that we need a new office and finally we were able to move to our new office in the heart of Chennai (Chetpet)…. Right across Ega Theatre (by the way we all went to watch “Tara Zameen Par”). We went through all the stress of finding a new office space…..I guess now I have realized that how fast Chennai is growing when negotiating for space, looking for the right place/contractor, renovation to actual moving of furniture. Anyways now we have a new office…..really cool and we still need to fill cubicles and are looking for sales managers from Advertising industry, creative folks, web designer and programmers…… (Referrals are welcome)

Here are some of the pic’s of our office…..and have a very Happy New Year!






Top 10 Predictions for Mobile Marketing in 2008

As he new year unfolds, we are bracing ourselves for some exciting growth in the year ahead. Based on our knowledge of the market, we at mobile-worx have put together the top 10 predictions for Mobile Marketing in 2008 (for India). We have deliberately avoided putting specific numbers as they are debatable at this moment of time.

So here you go, the top 10 predictions for mobile marketing in 2008

— Mobile advertising in India will continue to grow at a good pace.

Social mobile marketing will be big in 08 – Keep watching this blog for more updates on this

— SMS will continue to generate substantial traffic. WAP traffic as always is underestimated but will continue to surge with more users expected to logon to the mobile Internet.

— Major web portals will unveil their mobile portals.

— Players like Vodafone could shakeout the mobile data business offering cheaper data access to consumers. Wireless data could get more affordable.

— Many innovative mobile VAS applications will be launched free of cost to the consumer powered through mobile advertising. Mobile publishers will begin to take mobile advertising as a serious alternative business model.

— More and more advertisers will begin to test mobile as a medium for marketing. Mobile will get acceptance as the third and more powerful medium than the web. Despite that, we don’t really expect to see drastic shift in the allocation of marketing budgets just yet.

— Premium rates for mobile content and mobile services will continue to drop.

— Several small and medium VAS players will move into mobile advertising

Tutorial: Monetizing / Integrating your WAP / XHTML sites

Monetizing your mobile sites using ZestADZ is very simple. This can be done using the several different type of sample source code given by ZestADZ. But first there are several things to understand

  • ZestADZ currently offers and serves ad inventory that are India specific or get reasonable traffic from India
  • ZestADZ’s revenue model is that of CPC for text impressions and CPM for banners.
  • ZestADZ pays out publishers within a agreed period of time after billing which is typically 30 days.

Having understood that, integration is really the simple part.

All you have to do is

  • Register yourself
  • Define your mobile site (select WAP as your client type, step 3 of this wizard will give you the sample source code for WAP)
  • Copy paste the code as required by your server side technology
  • You’re ready to go. Your site will now display the ads, no activation is required!

Hope this helps

Research Report: Future of Mobile Value Added Services in India

BDA Connect Director Kunal Bajaj together with Prof. Tom Kosnik, Stanford University and Mohit Gundecha, Research Associate, Stanford University released an excellent Research Report on the Future of Mobile VAS in India.

ZestADZ was a part of the research and we shared our thoughts on the industry and the directions it is moving in. Download the report from the BDA website