Publishers can now integrate ZestADZ with their static pages. What this means is that ZestADZ will be able to serve ads on your static (xhtml) pages without having to use any server side code.
Steps to Integrate ads within your Static Page
• Create an account & log in.
• Define your ad client (WAP Site) within your publisher console. Follow the Wizard and copy the code given by the wizard into your page OR
• Take the ad client id ( it looks like 14131C047A504141435B4A56465145568D89) and create a link within your static page wherever you want to insert an AD
<a href=”zestadz.com/static_ad?id=14131C047A504141435B4A56465145568D89”> Great Mobile Sites</a>
The generated link “Great Mobile Sites” will then route to a page full of ads, targeted to your WAP site which looks like the below image. All impressions and clicks generated on this page will show up on your reporting screen. It is that simple. Replace the “Great Mobile Sites” with any text or banner as long as it complies with our T’s and C’s. Please send your feedback if you have any, to publisher [at] mobile-worx dot com.
We’ve heard of various advertising models, the ultimate goal of each being to maximize the response rate. Ad networks are always working towards getting creative models to enhance the revenues for their publishers.
One recent strategy employed by ZestADZ is the CPC with Banner model. It is the traditional CPC model, which is cost per click, where in the advertiser, pays for the no. of clicks generated, to the ad-network and the publisher, combined with pictures. An ordinary text link would take you to a landing page based on the interest that the text can generate from the user, and average CTR on a CPC is around 1%.
In the case of a CPC banner, the usage of a picture (banner) , enhances the attractiveness of the link and encourages the user to click on it thereby increasing the CTR. The pricing however is still CPC but this works out to be of great value to all stake holders involved – publisher- because he gets paid more due to better CPC, advertiser – because he gets better revenues and us because it fetches better ROI for every CPM of traffic through our network.
Given below is a case study with some comparative stats. on traditional CPCs’ and CPC with banners
Thus from the above data, we can see the increase in the CTR (by almost 100%). An increase in CTR leads to increase in revenues and eCPM which is the standard used to measure the effectiveness of any ad. Business model by publishers.
Authored by the Publisher Team @ ZestADZ
The company day was held sometime back and due to a hectic Schedule, we could not put up the photos earlier. But here it goes – mobile-worx team @ Chennai on the occasion of company day.