Anytime any seller offers an outlandish discount to earn a client’s business I am reminded of a few age old adages – “cheap things are not good, good things are not cheap”
What does this have to do with the mobile advertising business?
We see a number of competitors who seem like perfectly fine professionals provide asinine discounts to win new business. While providing low prices to win business is in perfect keeping with Free Market economics, one should also realize that providing predatory pricing hurts the industry overall. As we have seen in a number of industries – PC industry, Memory industry, Asian Toy industry selling products/services below cost results in poor or no innovation; poor customer services, low value for customer and unstable companies (or even worse as the Asian Toy industry painfully revealed).
The only for the industry to evolve and all parties in the eco-system – ad networks, publishers, advertisers and carriers to make a living is for us as an industry to deliver superior value to advertisers and get paid for the value we deliver.
Is good quality worth paying for? Ultimately advertisers have to make their own judgment as to whether they are getting value for their ad budgets. Rather than give outlandish and non-sustainable discounts, we at mobile-worx have been working on the following key product attributes.
While other ad networks are focused on rock bottom pricing, we at Mobile-Worx are focused on developing highly value added capabilities to give marketing executives the best value for their money.
As they say, “The bitterness of poor quality lingers long after the sweetness of low price is forgotten.”
Nat D Natraj