In our last blog entry, we had written about new features and upgrades available as a part of the upgraded version of ZestADZ. Based on suggestions received, we have chosen to elaborate on how to use one of the new features – AD Control for Publishers.
AD Approval Policies
One thing which is on the top of the wish list for any publisher is complete control – control over the ads that he serves on his site/app. We have now added this feature to ZestADZ. Given below is a run-through on the use of this feature…
Once a publisher registers and creates his site on ZestADZ, it is taken through an approval process. Although the user can start publishing ads by choosing “Auto approval” mode for ads, they won’t be able to see the ADs in the AD control tool. This is an important option that a publisher has to decide [can be changed later] while registering the site with ZestADZ.
Through the review, if a site has been reviwed and if no objectionable content is found, the Site is approved in about 24 hours. A site that has been “Approved” by the administrator will enable the review of ADs by the publisher in the AD control console. The publisher can then choose to approve or reject ADs based on the creatives that are shown there.
Picture: AD Control Screen with a Site that has not been approved yet.
If you do not want to wait for the Site Approval to start publishing the ADs, choose “Auto Approval” mode so that you can start publishing ADs rightaway but don’t mind the fact that you will not be able to review and reject the ADs.
Filtering ADs in the Auto Approval Mode
Using this feature, all the active ads are automatically allotted to your network unless you chose to explicitly reject the ads.
Choose the ads, you wish to reject, by selecting the ads and clicking on the ‘Reject’ button, in which case they are removed from your site/app.
Picture: Sample AD list screen in the AD Control Tool
Manual Approval Mode
In the manual approval mode, the publisher site will display ADs which have been approved by the publisher. If you have chosen manual approval, please ensure that you have approved ADs to display otherwise your inventory will remain unutilized. Reject ADs which are not suitable for your content.
For your convenience, we have also added daily email alerts which will send out those list of ADs automatically approved or available for approval for your sites for you to be able to review and decide on a daily basis.
We believe that this feature can be extremely useful for publishers who want to have better control over the ADs. Remember, the ADs you choose influence your earnings, so make sure that you do what is right for your traffic. If you have any questions, please feel free to contact support [at] ZestADZ dot com