Filetype XMLNow, publishers will be able to request for a  XML ad response instead of a text response. This feature will enable publishers to conveniently modify the Site Install Code and use it for their specific requirements.

The only thing that you will need to do to get an XML ad response is to pass an additional parameter to the http AD request “response_type” and set the value as xml. This will then return an Ad in XML format.


http://a.zestadz.com/waphandler/deliverad?ua=user_agent_string&ip=  &meta=mobile+content&response_type=xml

Once the ad is requested, it could generate any of the following type of ads.

  • Text – Text ad is delivered in XML format.
  • Banner – Banner ad is delivered in XML format.
  • Error message – Ad could not be delivered due to any error conditions.

Following would be the possible ad responses.

  • Text

<ad type=”text”>

<text>Test 34578 & type</text> à Text Ad


<url>http://a.zestadz.com/waplanding?lm=16%7CAll-47~ck</url> à Landing Page URL


  • Picture

<ad type=”picture”>


<picture>http://a.zestadz.com/image.jpeg</picture> à Image URL

<url>http://a.zestadz.com/waplanding?lm=16%7CAll-47~ck</url> à Landing Page URL


  • Error

<ad type=”error”>




<error> NO ADS TO DISPLAY</error> à Error message displayed here


Please send  any questions to support [at] zestadz.com or post as a comment to this blog entry.


Updated: How do I know the Country and Bid Price of the campaign?

Publishers frequently ask this question and keep saying that they need this feature. Well – we finally decided to put this feature in now after much deliberation.

All publishers will now be able to see the  Country [ see screenshots] of the campaign or ads that they are approving for their site or apps.


Selective publishers will also be able to see the bid price in the ad approval table.  If you don’t see it – write to us at publisher [at] zestadz.com or tweet us @zestadz

Update: All “Running” AD clients can access the bid price in the Ad Approval Table To access it, log on to your account and navigate to

Sites and apps ->Approve Ads