ZestADZ announces the launch of Android SDK

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Los Angeles, Chennai – Monday, 16th November 2009 – ZestADZ (www.ZestADZ.com) a leading global mobile advertising network announces the launch of Android SDK (Software Developer Kit) Beta Program.

Unique features of the ZestADZ Android SDK include:

  • Ability to request up to 5 ads at one time
  • Extremely small memory footprint

Android SDK from ZestADZ is targeted at global mobile publishers who are building applications for the Google Android platform. The Android SDK currently supports Android 1.5 and very soon, the company will be releasing an Android 1.6 / 2.0 SDK.

ZestADZ will also be providing access to a full featured analytics solution (also in beta) to its Android App developers to help them analyze statistics.


“Android SDK represents an important step in the growth of the company. Innovation is going to be an important part of our strategy to stay ahead of the competition” says Asif Ali, President and CTO of the company.

The platform which is in Beta release is available immediately at www.zestadz.com/publishers/android with more information also available at the company’s blog https://zestadz.wordpress.com

About ZestADZ:

ZestADZ (www.zestadz.com) is a leading global mobile advertising network that allows advertisers to reach out to billions of mobile impressions globally and benefit from cost-effective consumer reach, and thus gain high returns on their global campaigns.

ZestADZ helps publishers to monetize their mobile traffic, provide higher fill rates and maximize revenue potential.

PR Contact

Shereen Begum

shereen@zestadz.com

+1 310 516 8552

Tracking Mobile Advertising Performance – Site / Ad Performance Tracking for Advertisers is Now Available

ZestADZ Now supports Site and Ad ID Performance Tracking  for advertisers. This is possible by passing each of the actual Site ID and Ad ID for each click while redirecting to the advertiser provided URL. This feature is useful for advertisers who want to track traffic from specific publisher sites or apps. Advertisers can also use this mechanism to track their own ad-wise  / site-wise performance and request for blocking specific Sites / Apps or Mobile

How it works:

Advertisers can submit a landing page URL for each creative, for example

The Ad – Download unlimited games for $9.99 a month

Can have the URLhttp://mycontentsite.com/specialoffer999

To enable tracking of the Ad / Site performance, ZestADZ will automatically append the following variables

cid – This is an unsigned integer which identifies a Site or App on ZestADZ.

adid – This is an unsigned integer which uniquely identifies an Ad on ZestADZ

Therefore the redirected URL will actually look like

http://mycontentsite.com/specialoffer999?cid=553241&adid=4323

The advertiser can extract the cid and adid variable and store and analyze how many clicks have come in from specific publishers or ads.

In the near future, ZestADZ will also be able to send in additional parameters such as the mobile handset and other important parameters.

So what can an advertiser do if a particular Site or Ad is not delivering the desired performance?

You can log on to your account and block your non performing ads.

To block non performing publisher sites or apps, email your account manager and mention the cid (Site or App ID) and we will block it for you in less than 24 hours.

Please send your feedback about this feature to support@zestadz.com

regards

ZestADZ Engineering Team

ZestADZ Analytics – Preview

analytics_screenshotZestADZ Analytics is an upcoming mobile analytics solution by ZestADZ targeted at both publishers and advertisers. ZestADZ Analytics enabling them to extract  deep insights enabling them to take better business decisions.

As we put forth in one of our recent blogs,  there are many instances where advertisers and publishers request for more data such as how many unique visitors saw the campaign, what kind of devices are accessing them and so forth. Based on these market requirements we have built an extensive mobile analytics solution that complements our ad network – ZestADZ. ZestADZ Analytics comes at no additional charge to both advertisers and publishers.

A Preview of information and features that ZestADZ Analytics provides –

For Advertisers

ZestADZ Analytics gives information such as

  • Visitor tracking
  • Popular Handsets
  • Popular Handset Supported Properties
  • Detailed Ad-wise Performance
  • Geo statistics
  • Carrier-wise break down of traffic

Using ZestADZ Analytics, advertisers will be able to make better decisions on their campaigns such as

  • Tune landing pages to suit incoming traffic
  • Optimize campaign and creatives to the amount of incoming visitors
  • Optimize campaigns based on handsets / manufacturers and features  that are popular
  • Understand what carriers are delivering better quality traffic

Advertisers cannot yet measure download tracking or ROI but these are key features we will be adding in near future.

For Publishers

ZestADZ Analytics gives information such as

  • Visitor tracking
  • Traffic delivered
  • Popular Handset Manufacturers
  • Popular Handset Supported Properties
  • Geo statistics
  • Region wise breakdown of traffic
  • Carrier break down of traffic

Using Analytics, publishers will be able to

  • Track web / mobile apps in a single interface
  • Get important statistics  in a single console
  • Optimize / select ads based on available handset / carrier / location data and reject non performing or non relevant ads

Presentations

Online presentations and screenshots are available at the advertiser link and publisher link respectively.

So how can you start using analytics?

ZestADZ Analytics is currently in private beta and if you would like to try it, please get in touch with us by writing an email to analytics [at] zestadz.com or by requesting an invite at http://analytics.zestadz.com

Existing advertisers and publishers – You will get an invite soon to start using mobile analytics.

Thank you and please send us your feedback.

ZestADZ Engineering Team