When $5 CPM becomes $1: Web Publishers Left With Little After Middlemen Split Ad Spoils

Adage.com has this fantastic article about how publishers end up with very low revenue after middlemen split their spoils.

An excerpt..


NEW YORK (AdAge.com) — Publishers fighting hard to squeeze every last dollar out of their online-ad inventories have turned to a variety of players to help them make the most of that space. But in doing so, they’ve let a lot of hands into the cookie jar and may find that the increasing complexity — and the crumbs they’re left with — aren’t worth the effort.

Read further at this link


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