A few months ago, ZestADZ introduced Designated Market Area (DMA) Targeted campaigns feature (also known as local campaigns). We are now happy to announce the launch of an improved Local Mobile Advertising Campaigns feature.
Local Campaigns enable advertisers to choose specific areas / cities with the use of an map enabling them to click and locate regions where want to advertise. The map automatically selects the available geographies within this region and creates a list below. Advertisers can use local campaigns to target to specific geographies or multiple geographies with ease in a single campaign.
ZestADZ Local campaigns is available only for the US market. To access this feature, go to Campaigns and select Local Campaigns from the drop down menu. In addition to this, you can choose specific cities by creating a regular campaign and selecting US DMA Targeting option from it.