Preview of the new ZestADZ Dashboard – feedback required

In the last few weeks, the engineering team has been very busy rolling out exciting and innovative new products which will be rolled out in early 2011.

This features include a dashboard that will help advertisers and publishers, get deeper insight into their campaigns or mobile site traffic more easily.

The new dashboard
The new dashboard brings in big new changes. Firstly, it starts the integration of ZestADZ analytics into ZestADZ as a single product.

The dashboard brings several key metrics available immediately after a publisher or an advertiser has logged into zestadz. These metrics provide a snapshot of activity within a few key time periods.

All charts contain actual data instead of it being an icon that can be reviewed by looking at it more closely. The actual numbers are also displayed below the charts.

Comparisons with previous days and with other campaigns or mobile sites / apps.
One of the key new features is that this dashboard allows us to quick comparisions with previous days. When you select today / yesterday / last 7 days / last 30 days, automatically the current selected data is compared with its previous unit. So for example, if you select last 30 days data, automatically the previous 30 days is compared with the selected 30 days and an icon is used to show whether it is performing better or worse than before.

With the sites / campaigns appearing side by side, you can also measure their own units with each other easily. All of this without any additional navigation or clicks.

The new dashboard allows users to customize the view and save it as their preference. So, the next time you log in, you will see chart, exactly the waNew title goes herey you wanted to see it.

Near real time data
We’re will be launching the dashboard with near real time data available (this should be available across the board including the XML APIs) or at best with a delay of 1 hour.

Feedback – We’d love to hear from you.
The new dashboard will be available in your consoles as a beta release in the next few days. But before that please do send us your feedback to Let us know – what you like, what you dislike about the new dashboard and how we can improve it to suit your requirements.

Looking forward to hearing from you.

ZestADZ Engineering Team


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