Admob to stop publishing mobile web ads; try out ZestADZ Mobile Advertising

We heard the news a few days back that Admob is going to stop publishing mobile web ads. It would essentially mean that mobile web developers would need to use Adsense to publish ads on mobile.

While Adsense is a great platform, it is still a new platform on mobile.  We believe that there will be some difference  between how Admob worked (as a company, its API) and the support it gave developers vis-a-vis the new offering.

So here’s our offer – please try ZestADZ for monetizing your mobile website.  And why should you use us?

Superb Self Service Platform

Truly transparent / open in sharing the Campaign information, click prices, actual performances through reports and API.  See,

Wide sales reach, 220 people in over 12 countries. See the post of our upcoming blog about this information.

Real time analytics – again – see the upcoming post about this.

Superb customer support: We will be available over the phone or via email. We will always respond to your queries. If you violate our terms, we will not ban you and simply block your account depriving your hard earned money.


Announcing ZestADZ Customer Support Center

ZestADZ announces the availability of a comprehensive help desk for its customers, available at the following URL

When you encounter an issue, create a ticket by writing to or by visiting This ticket comes with a unique id so that we can track your issue until its closure.

You can also use the forums to interact with us or discuss your common queries with fellow publishers and advertisers. Our help desk personnel are available to serve you round the clock but we expect responses within a few business hours or at the latest next day.

We will even offer telephonic assistance if required so please do leave us your telephone number so that we can call you back.
We hope to improve the overall quality of service through the launch of the support centre.
Please send us your feedback at twitter (@zestadz) or via

ZestADZ Support

ZestADZ Standard Error Messages / Responses Explained

When you use ZestADZ through an API such as the Android SDK / iPhone SDK or Adwhirl SDK, you will get well structured responses that have probably handled by the SDK itself. But in case you got a cryptic message that is not very clear then either you can write to us – or use the following guide to understanding what could be your error.

The following are typical responses with the last one being to display an Ad. As said earlier, most API or Site Install Code can handle these responses appropriately. But  if you do encounter such messages directly then use the below information to understand what is the message and how to process it.


Explanation: ZestADZ has no ads to display for your request. You can choose to route the request to another network if desired.


Explanation: Your Client Id (Site Id) is incorrect. Log into your account at and either configure a new Client or use the default client id to request for Ads. Please change the name of the Ad Client (App or Site) so that ZestADZ admins can review and approve it. An Approved ad client can view list of available ads.


Explanation: The IP Address that you sent was invalid OR ZestADZ failed to recognize your IP Address.  Please do write to us with the list of IPs which failed to deliver an Ad request and we will review it immediately.

Message: 16%7CALL-8309~2~Dynamic_house~1284490411-8309

Explanation: This is a typical ad response which is parsed by your API or Site Install Code to display a linked banner or text ad.

Minor Publisher Upgrades – Sept 2010

Automated Data collection and updates to improve ad targeting:

We have been doing many behind the screen upgrades with the targeting system at ZestADZ where we are building a fairly large scale data collection system to collect key data such as Device / IP / Carrier data where we are currently unable to serve ads and immediately process it into system so that it is available for campaigns shortly thereafter.

Through this upgrade we hope that we can increase publisher fill rates.

Dynamic Bot / Crawler Db + Prevention System

A minor upgrade enabling us to maintain and continuously update our database of identified bots to filter clicks so that the advertiser spend is not unnecessarily wasted due to bots.  Newer bots also are automatically identified by using the above system and then updated into a database of bots. Bots can be blocked with keywords or both user-agent strings or by any suspicious activity on ZestADZ.

Country-wise Reports

We are upgrading the standard XML reporting feed for publishers by adding country-wise breakdown of data.  Watch this space tomorrow for more updates as to how to use this system.

Enhanced Analytics

Watch this space for more information in the near future.

ZestADZ Announces the Launch of Windows Phone 7 SDK Beta

We are excited to announce the launch of Windows Phone 7 SDK Beta Program. With the this early release, Publishers/developers can monetize their upcoming Windows Phone 7 apps using ZestADZ.

Windows Phone 7 has been generating a lot of excitement in the tech community with its great interface, device partnerships and cumulative effort that Microsoft has been putting in. We are excited about it and we believe that Windows Phone 7 ecosystem will be very large and advertising will play a key role in enabling innovation.

ZestADZ aims to be at the forefront of this innovation and hence this SDK. This is our first release, there will be significant upgrades in the coming weeks to fully utilize the power of the new OS.

How to get started?

Download the Windows Phone 7 SDK to integrate and start serving ads.

Once the intergration is complete, please write to us with subject “Windows Phone 7 SDK Test” to so that we can set up some test campaigns for your app.

Please note that this is an early release and ZestADZ will continue to upgrades to this SDK in the near term.

ZestADZ is now available on AdWhirl

ZestADZ is now available on AdWhirl Mediation Layer (iPhone only, Android support coming soon). AdWhirl enables publishers to use a mediation layer to route traffic automatically, depending upon the allocation to different networks.

How to use ZestADZ with AdWhirl?

Create an account with ZestADZ

Create a site / app and get the Site Id (also called cid)

Register on AdWhirl ad download the AdWhirl SDK

Add the ZestADZ Site id into the API Key field on AdWhirl

Switch on ZestADZ and enter the traffic percentage as desired.

Download AdWhirl SDK and add the AdWhirl folder into your Xcode Project.  In the AdWhirl folder, you’ll find two files (AdWhirlDelegateProtocol.h, AdWhirlView.h) and three folders (adapters/, internal/, legacy/)

Add TouchJSON into your project.

Download ZestADZ iPhone SDK

ZestADZ provides a universal binary for all iPhone SDK versions. Unzip the downloaded SDK and  drag the ZestADZ  folder into your Xcode Project Folder containing ZestadzDelegateProtocol.h, ZestadzView.h and libZestADZ.a)

Follow instructions given on AdWhirl to complete integration and to compile and run to see ads from ZestADZ.

75% revenue share for Android / iPhone Publishers

This month, we’re launching an offer that publishers cannot refuse. Android / iPhone Publishers will get  75% revenue share payout until 31 Aug 2010.

Since the launch of both Android and iPhone SDK, we have seen interest by publishers in both SDKs. Through this offer, we would like to invite global Android / iPhone developers on our ad network and try our mobile publishing solutions as a way to monetize their apps / games.

So why would you choose ZestADZ?

  • Global Sales Force
  • Best in Class Analytics
  • High Fill Rates
  • Better User Experience for your App with Cached Ads.

So how to get started? Register at, download SDK and integrate with your app.

If you have any questions or comments, please contact us at support [at]