Dapper and ClickZ have put in a simple CPA (Cost Per Acquisition) Calculator tool which we believe should be an important part of a mobile marketer’s everyday life.
The tool is available here.
We would encourage every marketer to review their CPA for every network they choose, go beyond the hype and actually measure the performance and then choose the right ad network that gives them the best bang for their buck.
If you would like to know our average CPC rates and see how much does it cost to acquire a user on ZestADZ – write to us at sales [at] zestadz.com and we will revert back to you.
ZestADZ Team
ZestADZ - Mobile Advertising Blog 